.Column Sights: 15.Ever wondered how a power engineer finds yourself running an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the tea on The Adrian Program.Trick takeaways:.Why exchanging algorithms led to isolation (and also an occupation pivot).The magic formula: credibility + uniformity = influencer excellence.B2B influencer marketing in Asia: It is actually coming, but little by little.AI influencers: Cool, but most likely will not change your BFF's Instagram.The settlement issue beleaguering influencer advertising (as well as exactly how Partipost is actually tackling it).Exciting fact: Jonathan's father expects Mondays. Yes, you go through that right.Profit: The influencer marketing landscape is actually growing quicker than you may state "wipe up." Coming from micro-influencers to AI characters, the activity is actually transforming-- however legitimacy still reigns supreme.Thus, just before you write off that buddy along with 200 fans as "not significant," remember: worldwide of nano-influencers, your bestie may simply be the upcoming huge trait.Listen for additional influencer ideas as well as possibly grab an idea or 2 for your very own Instagram video game!